The Johannesburg Property Company (JPC) has announced plans for two new hotels incorporated into mixed-use developments at two separate sites in Newtown and began construction on one of the sites this month.
JPC has been awarded the tenders to develop the Potato Sheds building as well as that of Site 6 in Newtown.
The tender for the R900 million development of the Potato Sheds building will comprise a modern high-density mixed-use property and arts centre including a 35 000sqm retail centre, as well as a 180-room hotel with gymnasium and conference facilities, as well as basement parking.
The tender for the development of Site 6 Newtown, awarded for R316 million, will encompass another mixed-use development featuring a hotel for business and leisure travellers, a conference centre and gym, as well as retail space and basement parking.
Earlier news reports indicated that Protea Hotels was to be an anchor tenant for the Potato Sheds site development but the group has denied its involvement in the project.
Despite this, Danny Bryer, Director of Sales, Revenue and Marketing for the Protea Hospitality Group said nodal developments, like the one in Newtown, presents hospitality groups with vast potential to develop luxury hotels that cater to all guest needs.
Lifestyle nodes such as Century City in Cape Town, Umhlanga Ridge in Umhlanga and Melrose Arch in Johannesburg present holistic development potential that cater to a changing global business and leisure travel market.
“Century City in Cape Town, for instance, was the perfect place to build the African Pride Crystal Towers Hotel & Spa because it offers so much more than a stand-alone site,” said Bryer. The hotel is the second largest convention centre in Cape Town, so guests can stay on-site while utilising the conference facilities. “Guests are also in a security node, which is critical for both foreign and local travellers. And when you’re done with the day’s work you can walk a few metres to the hotel’s five-star restaurant or go upstairs and have a sundowner on the pool deck. You can also walk across the bridge into Canal Walk, which is the largest mall in the southern hemisphere with movie theatres and dozens of restaurants. There is no need to leave the security precinct because everything you could want is on site.”
“Hospitality groups need to be cognisant of the changing needs and desires of the travel market and adapt their offering accordingly,” adds Bryer.
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