PROVIDING a snapshot of the travel and tourism industry’s contribution to the SA economy, the new Tourism Business Index will help raise the profile of the industry and be available to all tourism stakeholders.
Launched at Indaba, the Index compiled in conjunction with Grant Thornton, First National Bank and the TBCSA will produce economic data on the tourism sector to give government and the sector a clearer picture of such factors as employment, constraints, demand, capacity usage and revenue and pricing issues.
“We need to be organised if anyone is going to take us seriously,” said TBCSA ceo Mmatšatši Marobe.
Some 140 tourism providers in accommodation, transport and other sectors will participate in a simple web-based survey to collect the data initially.
The survey will elicit information on the current performance as well as the expected performance of the tourism industry. The index will be published quarterly and the data will therefore reflect the past three months (current performance) and the next three months (expected performance).
“The index reports will include qualitative answers to a series of questions as well as quantitative data on key capacity provision and utilisation levels, pricing, employment levels and future booking levels. The methodology of the TBI will also conform to the Organisation for Economic Development and Cooperation’s (OECD) standards and guidelines for business tendency surveys,” says Mmatšatši.
The TBI will cover the following areas:
· Domestic and inbound tourism industry
· National level indicators
· Sub-indices for accommodation, transport and other tourism indicators
Future additions to the index could include:
· Other industry sectors (attractions, activities, restaurants, retail)
· Outbound tourism
· Provincial indicators
The TBI will also include one more detailed survey per year that will focus on a specific topical area such as sustainability or transformation.
Comments (0)
Comments are closed