Did you know that there are more mobile phones in Uganda than there are light bulbs, and the average sub-Saharan woman touches her hair 37 times a day but checks her phone 82 times a day?
Businesses often overlook mobile marketing when putting together their overall marketing strategies. However, research shows that approximately 821 million people in Africa owned a mobile phone by the end of 2012 and this number is expected to rise to approximately 80% mobile phone penetration this year.
In the June issue of Tourism Update we speak to Damian Cook Founder and Managing Director of E-Tourism Frontiers, to find out how tourism businesses can tap into this market. Click here to read the article.
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