New look for SA Express

South African Express Airways has rebranded as SA Express and is focused on becoming a performance-driven organisation.

Speaking at the launch of its new brand, chairman Lilian Boyle said: “SA Express has been in operation for 15 years and like any 15-year-old wants to look good.”
SA Express ceo, Siza Mzimela, said the rebrand tied in with the airline’s plans to expand regionally.

“Although we are aligned with the SAA brand we want to remain distinctive and hope to position SA Express as a premier regional African brand.”